Social innovation is finding a way to improve society through entrepreneurship and aligning business needs to meet contract failure or public failure to the underserved. It is based on systems thinking, which encourages active participation from across society, uses innovation from various and seemingly unrelated industries while creating shared value for all parties involved. The need to meet these twin goals is the next field of competition for many companies.
Across the landscape of corporate leadership there is a realization that the challenges of society are not left to non-profits and/or government. These issues are too big for one group to handle and a tri-sector approach is required. Corporate leaders realize that these social challenges are a risk to their operations, but within this risk is an opportunity for mutual growth. However, shared value is not easily implemented.
The 2007 financial crisis was particularly devastating to non-profits as funders were unable to meet commitments and a cultural change developed in which funders wanted to see business plans, understand value for funding, and ensure the organizations they were funding were in fact generating the change promised. Today, non-profits and for-benefits need to be more business savy and engage in revenue generating activities and structure their organization, branding, and finances around the change they seek to make in society.
The challenges facing society today are more complex than ever before and traditional models of government, corporate, and non-profit organizations acting in isolation are antiquated, but within this challenge is an opportunity. As a firm proponent of public value through state capitalism, APM believes it is essential that these three sectors work more closely to invest in their communities, build sustainable ecosystems of commerce and growth to ensure all of society is utilized and served. APM focuses on developing business plans, organizational development, branding alignment, and partnership development for non-profits and for-benefits to ensure alignment with vision, mission, and value.
Another major change is being fueled by corporate social responsibility and non-profits and for-benefits are being seen as true partners for corporations. In addition, non-profits and for-benefits realize they are unable to generate the change they want without partnerships with other organizations, governments, and/or corporations. APM walks organizations through partnership strategy development and uses a broad global network to help organizations find effective and successful partnerships. This merging of cultures can be a challenge and mission driven organizations must practice due diligence as their brand is critical to their success. In addition to the skills and services provided by APM directly, we are also part of several networks spanning Europe, Africa, and America.